The Canturi website is the digital storefront for an internationally recognised luxury jewellery brand known for its handcrafted fine jewellery collections. The website presents the brand’s products, craftsmanship and heritage through a refined online shopping experience designed to reflect the premium nature of the brand while supporting global e-commerce operations.
This project involved migrating the website from WooCommerce to Shopify in order to address several technical challenges the business was experiencing with its previous setup. The WooCommerce implementation had recurring issues related to site stability, security concerns and slow performance, which occasionally caused downtime and negatively affected the user experience for customers.
The migration to Shopify focused on creating a more reliable, scalable and secure e-commerce infrastructure. Shopify’s hosted platform eliminated many of the maintenance and stability challenges associated with self-hosted environments, while also providing a faster and more consistent storefront experience. The transition included rebuilding key templates, optimising product structures and ensuring that the customer journey—from browsing collections to completing checkout—was seamless.
Following the migration, the business experienced significant improvements in performance and commercial outcomes. The new platform delivered a 42% improvement in site speed, which contributed to a smoother browsing experience and faster page loading times across devices. At the same time, the improved checkout flow and platform stability helped increase the website’s conversion rate by 28%, while cart abandonment decreased by 18%.
Within the first six months after the migration, the enhanced user experience and platform reliability helped drive measurable business growth, resulting in a 32% increase in revenue. The result is a high-performance Shopify e-commerce platform that supports the Canturi brand with improved speed, security and scalability while delivering a more efficient and conversion-focused shopping experience.
